The family being the basic unit of the society, the welfare of the family is the guarantee for the welfare of the society.  The awareness campaigns of the Foundation related to health and hygiene, HIV/AIDS, child abuse, family values, responsibility of the society for the welfare of the elderly people, children and the physically challenged, etc, have their focus on the family as the foundation of the society.   The edutainment programmes the Foundation produces encourage the present generation to follow the healthy traditions of our forefathers, like eating more fruits and vegetables, breast feeding, using herbal remedies for minor ailments and respecting and obeying parents, teachers, elders and superiors.