The Mission of the Foundation is to do all in its power, through multimedia campaigns and all communicative instruments, to protect the heritage, culture, traditions, arts, crafts, music, songs, dances, narrations, etc. of all communities and nationalities worldwide, to promote and publicise these treasures of mankind, to protect nature and natural resources, to encourage sustainable development, social justice, equality of opportunity, participatory democracy, good governance and eco-friendly activities and to engage in awareness and direct intervention programmes against the bad effects of globalisation and consumerism, communalism, corruption, terrorism, over-exploitation of natural resources, industrial pollution, child abuse and such other social evils.