The Foundation believes in using the multimedia as an instrument of social revolution.  The power of the media, whether it is the traditional print media or the recent electronic media, can be sagaciously used for welcome changes in the social fabric. The ideals of social justice, equality of all before law, equality of opportunities, the just and equitable distribution of the fruits of development, etc. and the ideals of environmental equilibrium, environmental security, sustainable development, etc. will remain ideals and dreams as long as no active initiative is taken through the media of communication to make people aware of the urgency of achieving these ideals. The Foundation sees each of its multimedia production as a spark that would kindle the fire lying dormant within the silent majority of mankind that long for a better world for this and the coming generations